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Alana Baum

Hi! I’m Alana. I’m mom to Ari and Lev, a NY Native and a private jeweler in Manhattan. When we’re not bouncing from karate to gymnastics in the city, we’re on the slopes and exploring the great outdoors in Killington, VT. I share the things that keep our family fancy and fit on Bundle. Say hi on IG @alananorell and @alananorellfinejewelry or get in touch alananorell.com.

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    View My Bundles

    That Pilates Body

    No-Shower-Happy-Hour

    Float On


    Shop My Product Recommendations

    • Etekcity Scale Digital
      Etekcity Scale Digital
      $19.88
      Buy Now
    • Neoprene Coated Dumbbell Weights, 5 Pound
      Neoprene Coated Dumbbell Weights, 5 Pound
      $24.00
      Buy Now
    • Isagenix Amped Nitro
      Isagenix Amped Nitro
      $48.95
      Buy Now
    • Betsey Johnson Tie-Dyed Love Tank Top
      Betsey Johnson Tie-Dyed Love Tank Top
      $38.00
      Buy Now
    • BrightPicks Eco Friendly Premium Yoga Mat
      BrightPicks Eco Friendly Premium Yoga Mat
      $39.00
      Buy Now
    • True Lemon
      True Lemon
      $6.93
      Buy Now
    • Dux Ridge Pilates Total Body Workout
      Dux Ridge Pilates Total Body Workout
      $31.95
      Buy Now
    • Terez Women's Rose Gold Star Foil Legging
      Terez Women’s Rose Gold Star Foil Legging
      $100.00
      Buy Now
    • Wireless Waterproof Bluetooth Outdoor Rock Speakers (Set of 2)
      Wireless Waterproof Bluetooth Outdoor Rock Speakers (Set of 2)
      $174.14
      Buy Now
    • REPEL Plant-Based Lemon Eucalyptus Insect Repellent
      REPEL Plant-Based Lemon Eucalyptus Insect Repellent
      $4.97
      Buy Now
    • Salty Hair Don't Care Tote with Tassels
      Salty Hair Don’t Care Tote with Tassels
      $32.00
      Buy Now
    • Sun Day Straw Floppy Hat
      Sun Day Straw Floppy Hat
      $48.00
      Buy Now
    • Copco 24oz Cold Tumblers - set of 2
      Copco 24oz Cold Tumblers – set of 2
      $21.97
      Buy Now
    • Plastic Champagne Flute | set of 12
      Plastic Champagne Flute | set of 12
      $19.99
      Buy Now
    • BLACK LATTICE AND BRONZE TABLE TOP TORCH
      BLACK LATTICE AND BRONZE TABLE TOP TORCH
      $7.99
      Buy Now
    • Rio Gear Ultimate Backpack Chair with Cooler
      Rio Gear Ultimate Backpack Chair with Cooler
      $59.99
      Buy Now
    • Ozark Trail Kids' Folding Camp Chair
      Ozark Trail Kids’ Folding Camp Chair
      $5.97
      Buy Now
    • Microfiber Sport Travel Towel Set
      Microfiber Sport Travel Towel Set
      $15.99
      Buy Now
    • Rainbow Glitter Tube by Creatology™
      Rainbow Glitter Tube by Creatology™
      $2.99
      Buy Now
    • Pizza Tube by Creatology™
      Pizza Tube by Creatology™
      $2.99
      Buy Now
    • Intex Unicorn Inflatable Ride-On Pool Float
      Intex Unicorn Inflatable Ride-On Pool Float
      $19.30
      Buy Now
    • Onyx Child Boating Vest
      Onyx Child Boating Vest
      $25.86
      Buy Now
    • Intex 18ft X 48in Easy Set Pool Set with Filter Pump
      Intex 18ft X 48in Easy Set Pool Set with Filter Pump
      $1,569.00
      Buy Now
    • Aqua Sphere Vista Junior Swim Goggle
      Aqua Sphere Vista Junior Swim Goggle
      $24.99
      Buy Now

    bundle.nyc

    My youngest LOVES stuffed animals and has collecte My youngest LOVES stuffed animals and has collected an offensive amount (thanks g-ma). This bean bag storage is brilliant, it declutters and turns into a comfy chair. Tap for the link ✨
    Need an extra car seat to throw in grandmas car or Need an extra car seat to throw in grandmas car or for your next trip? We’ve had over 25 moms recommend Cosco Scenera! 

It’s great for traveling and weighs less that 7 lbs (super light). Can be rear or front facing, from 5-40 lbs. It meets the FAA requirements for air travel. Also has strong safety ratings for National Higway Traffic Safety Admin. Bonus: costs less than $50. Tap to shop ✨
    We cannot believe it’s snowing in parts of NY to We cannot believe it’s snowing in parts of NY today. B-A-N-A-N-A-S! With a few more months until t-shirt weather, here are some of the top spring jackets to keep your little cuties warm through spring under $35 ✨

We’ll recommend Sherpa Fleece all day, so cozy on the inside and out! Swipe or tap to shop ✨
    We have used perler beads to make so many things – bowls, sun catchers, holiday ornaments, and bracelets to name a few. - @sarahbarlow13 

These are a big hit, especially for rainy days. We made a few ourselves post bedtime and found it to be pretty relaxing, kind of therapeutic 🤷‍♀️. Tap to see the bucket and more! ✨
    We LOVE the cool feel of these @mykitsch satin pil We LOVE the cool feel of these @mykitsch satin pillowcases. Besides being super comfortable, the material helps tame our frizz and helps with breakage/flyaways. 💁🏽‍♀️Thanks @stylishspacesny for bundling! Tap to shop or head to bundle.nyc/stylishspacesny for all of Sarah’s top picks 😴
    GUYS (and girls obvi). This little baby dome is ev GUYS (and girls obvi). This little baby dome is everything. We’ve schlepped it to the beach, the park, backyards, our yard, and on numerous vacations. Lots of shade without having to wrestle with an umbrella. 

Perfect you have a baby in tow and/or if you’re on the go ✨ Tap to shop.
    We’ve discovered these grill mats just in time f We’ve discovered these grill mats just in time for summer and there is no turning back.

BBQing the perfect veggies and turkey burgers all spring and summer long. Thanks @coolsurfs for showing us the way 🌭🍔🥕 Tap to shop.
    Hitting the road? Road trip BINGO is a hit for lo Hitting the road?

Road trip BINGO is a hit for long car rides and traveling with kids. Super fun  for everyone and can help minimize some of the screen time. We love it! Tap to shop or head to bundle.nyc/aimee for more of her mom picks. 🚘✨
    The hat is BACK! A brilliant mom friend turned me The hat is BACK!

A brilliant mom friend turned me and 6 other moms in our group onto this hat. We have on occasion all rocked them at the same time at the playground. It not only looks good on EVERYONE and comes in a million options, but the best part is that it rolls up to fit in your luggage (read: diaper bag) and never loses shape. Tap to shop ✨🌴
    Thanks @stylishspacesny for bundling the ultimate Thanks @stylishspacesny for bundling the ultimate wall planner! This set of silicone dry erase boards include a large monthly calendar along with a weekly schedule and to-do list. All are ready to peel and place in most any surface. Add appointments, due dates, games, and important notes. 

Removable and reusable, these wall organizers won't damaging walls. Durable silicone sticks to refrigerators, metal cabinets and other smooth surfaces. Use with your favorite dry erase markers! Tap shop or head to bundle.nyc/stylishspacesny for more of her favorites. ✨
    A year ago this week we started kicking around the A year ago this week we started kicking around the idea for @bundle.nyc . Today we have over 2,600 recommendations, 400+ bundles submitted by real parents like you from across the country. 🥳

We love celebrating these milestones and are suckers for a theme, so we're kicking off our own Bundle #MarchMadness showcasing the most recommended product picks! Tune into our stories to play and vote on your favorites. Everyday you’ll have chances to win gift cards and prizes starting Monday, March 15th ✨🏀
    We’re OBSESSED with this @iliabeauty super skin We’re OBSESSED with this @iliabeauty super skin serum tint. Not big make-up wearers especially foundation because it tends to clogs our pores. However this stuff is amazing. It came as a sample with a Sephora order and we scraped off every last drop.

It’s SPF, serum, foundation all-in-one. The texture is so light and it gives skin such a nice, dewy glow. It contains hyaluronic acid that hydrates your skin and smooths fine lines/ wrinkles. No caking, absorbs right in. Bonus, it’s plant based. If you’re looking for a new foundation and glow with SPF, here it is! Tap to shop ✨
    Aren’t these little Birkenstock dupes kewwwt? Aren’t these little Birkenstock dupes kewwwt? 

We purchased the slip-ons for our big kid and the ones with the heel strap for our toddler. Great for swim class and perfect as the temps get warmer! Tap to shop or sign-up for our newsletter to get more of our Spring favorites ✨ Bundle.nyc/newsletter
    We missed the boat on the Valentine’s Day smash We missed the boat on the Valentine’s Day smash parties, but we’re all in for these adorable eggs homemade by @sparklesbabyinc

Filled with M&Ms, gummy bears, and more. Tap to head to her Etsy shop to order this 4 pack/mallet for $25 🐣🍫#supportsmallbusiness
    Well we’ve officially turned into those people w Well we’ve officially turned into those people who talk about vacuums. BUT, the @dyson stick is life changing. This baby gets used daily and is in our top three adult life purchases... after our king sized bed of course.

Thanks @mer_matthews for making our ‘green’ spring cleaning dreams come true. 🧼✨ Tap to shop or head to the #linkinbio for the full bundle
    We have to admit we’re blown away by this little We have to admit we’re blown away by this little pretend make-up kit bundled by @createloveurstyle. The blush, eye shadow, and powder are foam which makes them more realistic. 

@makeitupfun set for the WIN! Tap to shop or head to bundle.nyc/sabina for more of her top picks 💁🏽‍♀️💄💋
    Ted (our resident tween): It’s a little unbelie Ted (our resident tween): It’s a little unbelievable that a kid could solve all of these mysteries, but these books are well written and enjoyable. Great set!

Mom: I that John Grisham wrote such an exciting series for kids. I hope he writes more!

Tap to show or view full bundle #linkinbio
    We are incredibly lucky to know these SMART, STONG We are incredibly lucky to know these SMART, STONG, KIND, and BEAUTIFUL women that inspire us every single day. From running a household to running a business on little sleep and lots of coffee - you are incredible. 

Happy International Women's Day!💕👊🏻
    Pretty sure the @bydash mini waffle maker is the b Pretty sure the @bydash mini waffle maker is the best way to spend $10 this month. We fell for the heart mini bundled by @kimmieotis & @kaseyljamison and have had used it almost every weekend. 

But bring on Spring and the bunnies! These mini makers are a little bigger than your hand, easy to clean, and a big hit with the kids. Hopping all over this one.🐰👯‍♀️ Tap the post for the one at @target #notanadjustafan
    If you love a good tan, but also love your skin @ If you love a good tan, but also love your skin @jenidoe shared this magic serum with us to level up our glow. ✨

And I quote “I was never a self tanner girl because I hate the streaks, but I mix a few drops of this in my moisturizer once a day, and get a streakfree, natural looking tan”. She’s right, always! We’re obsessed...and tanner. Thanks @jenidoe @theisleofparadise 🕶🏝, later Beach Bum. ✌🏻
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